Service — Wellness SEO
Generic SEO treats every industry the same. Wellness isn't every industry — it's a high-trust, high-stakes category where Google applies its strictest quality standards. We build the topical authority, technical foundation and E-E-A-T content that gets you ranked, in your market, for your niche.
Get Your Free SEO Audit →SEO is not tricks or shortcuts. It's becoming the most relevant, technically sound, genuinely authoritative answer to your potential client's search — and being structured well enough that Google trusts you with that answer. We build that authority systematically, month by month, specifically for wellness coaches, therapists, nutritionists and health professionals.
Speed, mobile-first indexing, Core Web Vitals, crawlability, schema markup. We audit and fix every technical issue that's holding your site back from ranking. This is the foundation everything else is built on.
E-E-A-T-optimized content that demonstrates your real-world expertise. Pillar pages, supporting blog posts, FAQ sections, and case studies that Google and AI tools both reward with higher rankings.
Google Business Profile optimization, local citations, geo-targeted landing pages, and hreflang for international markets. We signal to Google exactly who you serve and where.
Strategic backlink acquisition, digital PR, guest posting on health platforms, and citation building across authoritative directories. We build the external signals Google uses to determine your authority.
This is the area where we've built our deepest expertise. Neurodivergent clients and their families search differently — for affirming language, lived-experience credibility, and clinicians who understand both the diagnosis and the identity. We build SEO strategy around that audience specifically, not generic wellness keywords adapted after the fact. See our neurodivergent-affirming work →
By market: Australia · USA · Canada · UK · Ireland · Finland
Most clients see measurable ranking improvement within 60–90 days. Highly competitive markets (Sydney, London) may take 4–6 months to reach page 1. We provide monthly ranking reports with full transparency.
Health and wellness sits in Google's "Your Money or Your Life" (YMYL) category, which means the bar for E-E-A-T — experience, expertise, authoritativeness and trust — is enforced far more strictly than for most other industries. A generic agency running the same playbook they use for e-commerce or SaaS clients will typically miss the specific credibility signals Google (and increasingly, AI platforms) look for in health content: verifiable practitioner credentials, consistent NAP data across health directories, and content that demonstrates real clinical or coaching experience rather than surface-level keyword coverage.
This is also why keyword research looks different in this category. A prospective client searching for a therapist or nutritionist phrases their search very differently depending on where they are in their decision — from broad exploratory searches to highly specific, symptom- or identity-led queries. Our keyword strategy is built around that full journey, not just the head terms with the highest search volume. You can see this approach applied in practice across our documented client case studies, and read more about how we think about this work on our Why Annurya page.
Wellness SEO applies Google's E-E-A-T framework, enforced especially strictly for YMYL health content, to ensure your site ranks and earns trust. It requires deep knowledge of health-specific keyword behaviour and the trust signals wellness clients look for before booking.
We only work with wellness brands and health professionals. Our keyword library, content strategy and link-building network are built specifically for this industry — not adapted from an eCommerce or SaaS playbook.
Yes — this is our flagship specialism. See our dedicated neurodivergent-affirming practitioner SEO page for the full details of this work.
Yes — we combine traditional SEO with Generative Engine Optimisation, so you're discoverable both on Google and inside AI-generated recommendations. See our AI Visibility service.
Most clients see measurable ranking improvement within 60–90 days for lower-competition keywords, and 4–6 months for competitive terms in major markets like Sydney, London or Toronto. We provide monthly ranking reports.
No — our process prioritises technical fixes and existing-page optimisation first, since those often produce the fastest ranking movement. New content is planned around genuine topical gaps, not volume for its own sake.
In most cases we work with your existing site. If a technical audit finds the platform itself is holding you back, we'll tell you plainly and can scope this alongside our Website Design service.
Minimal. We handle strategy, technical work, content production and reporting. Your main input is periodic review calls and subject-matter expertise for content that needs your direct clinical or coaching voice.
No one can honestly guarantee specific rankings — Google's algorithm isn't something any agency controls. What we do commit to is transparent monthly reporting and a documented strategy, so you always know exactly what's been done and why.
Australia, the United States, Canada, the United Kingdom, Ireland and Finland today, each with market-specific keyword research and hreflang setup — see our markets page for the approach in your region.
Start with a free wellness SEO audit. We'll show you exactly where you rank, what's holding you back, and what it will take to get you to page 1.
Get My Free Wellness SEO Audit →