AI Visibility & Personal Branding (Wellness/Education)
784K+ Impressions & 317K+ Members Reached: How Brain-SET Creator Dr. Kathryn Murray Scaled Her Authority on LinkedIn
Dr. Kathryn Murray — Future Strong Education
The Challenge
Dr. Kathryn Murray had built a genuinely original framework, the Brain-SET Environments Formula, through more than 40 years of work in early childhood education. But her depth of expertise needed a stronger digital presence to reach the educators, education leaders and professionals who could benefit from her ideas.
The challenge was to turn decades of expertise into a consistent LinkedIn content strategy that could expand beyond Kathryn's existing network, generate meaningful conversations and strengthen her authority around Brain-SET and learning-environment design.
Annurya developed a strategic personal-branding and content approach focused on transforming Kathryn's expertise into educational, thought-provoking and shareable LinkedIn content.
Results Achieved
- 784,886 LinkedIn impressions from March 1 to September 16, 2026
- 317,609 LinkedIn members reached
- 88% of impressions came from outside Kathryn's existing network
- 6,447 total social engagements
- 4,705 reactions
- 1,320 comments
- 140 reposts
- 246 saves
- 36 sends on LinkedIn
- 28 link engagements
- 7,782 total followers, representing 36% growth compared with the previous 200-day period
- 30% of the audience was at Senior level
- 29% of the audience was in Education Administration Programs
- 7% of the audience identified as Teachers
- 6% of the audience was from the Greater Sydney Area
- Expanding Beyond an Existing Network
- The most significant visibility signal was the 88% of impressions generated outside Kathryn's existing LinkedIn network.
- This meant the content was being discovered well beyond people who already followed or were directly connected with her.
- Rather than relying solely on an established audience, the content strategy helped put Kathryn's ideas in front of new professionals and potential advocates for the Brain-SET approach.
- Reaching a Professionally Relevant Audience
- The growth was not limited to raw impressions.
- LinkedIn audience data showed that 30% of the audience was at Senior level, while 29% was associated with Education Administration Programs.
- This was particularly relevant to Kathryn's positioning because Brain-SET is designed to influence how educators and education organisations think about learning environments.
- The content was therefore building visibility among audiences connected to the field in which Kathryn had established her expertise.
- Turning Expertise Into Engagement
- The content generated 6,447 social engagements, including 1,320 comments, 140 reposts and 246 saves.
- For a specialised education framework, these interactions created opportunities for people to discuss, share and retain Kathryn's ideas rather than simply scroll past them.
- The strategy helped transform LinkedIn into an active channel for communicating the thinking behind Brain-SET and building recognition around Kathryn's expertise.
- Building Long-Term Authority
- Follower growth also accelerated significantly.
- Kathryn's LinkedIn profile reached 7,782 total followers, representing 36% growth compared with the previous 200-day period.
- The growth in followers, combined with the scale of impressions, out-of-network distribution and engagement, created a stronger digital footprint for both Dr. Kathryn Murray and the Brain-SET Environments Formula.
We are getting traction from the posts and people wanting the guides. It's great!"
— Dr. Kathryn Murray, via WhatsApp
AI Visibility & Personal Branding (Wellness/Motivational Speaking)
165K+ Views in 30 Days: Multi-Platform Growth for Motivational Speaker Shrenik Shah
Shrenik Shah
The Challenge
Shrenik Shah's story — rebuilding a public speaking career after losing his natural voice — is genuinely powerful, but powerful stories don't reach audiences on their own. Across LinkedIn, Facebook, and Instagram, his presence needed a coordinated content and growth strategy to convert his message into consistent visibility and audience growth across all three platforms simultaneously.
Results Achieved
- 165,200+ total views across Instagram in 30 days, up 33% vs. the prior period
- 21,239 LinkedIn followers, with 11,549 impressions (+38%) and 713 engagements in 28 days
- 4,038 new accounts reached and 1,044 new profile visits on LinkedIn in 28 days
- 86 new Instagram followers and 757 interactions, with 76,725 accounts reached
- 9,250 Facebook views (+33%) and 164 interactions (+148%) in 28 days
- 133 pieces of content shared across platforms in a single 30-day period
Satisfactory by Shrenik Shah
Social Media & AI Visibility (Real Estate)
11K+ Views & Steady Growth: Building Digital Presence for Bay Area Realtor Nabanita Sheth
Nabanita Sheth — Realtor, Keller Williams Bay Area Estates
The Challenge
As a realtor in a competitive Bay Area market, Nabanita needed a consistent multi-platform presence — LinkedIn, Instagram, and YouTube — to stay visible to potential buyers and sellers and build trust before the first conversation ever happens.
Results Achieved
- 11,114 LinkedIn views in 90 days, with 219 interactions
- 439 LinkedIn followers, up 5.5% in the period
- 8,015 YouTube channel views with 8.8 hours of watch time
- 303 YouTube views in a single 28-day window, up 183% vs. the prior period
- 2.9K YouTube "shown in feed" impressions, up 306% vs. the prior period
Excellent Work by Anurag - Nita RC
AI Visibility & Executive Personal Branding (Healthcare Staffing)
1.3M+ Impressions: Scaling Personal & Company Brand for Healthcare Staffing CEO Pinkal Sheth
Pinkal Sheth — CEO, United Health System (UHCStaffing)
The Challenge
Pinkal needed to build authority as a healthcare staffing executive while simultaneously growing visibility for his company's LinkedIn presence — a dual mandate requiring distinct content strategies for personal thought leadership versus brand/company stor
Results Achieved
- Personal LinkedIn Profile:
- 1,317,071 impressions over the past 365 days
- 5,221 engagements over the past 365 days
- 13,279 total followers, up 58% vs. the prior 365 days
- UHCStaffing Company Page:
- 189,517 impressions in a one-year window (Jul 2024–Jul 2025)
- 1,569 reactions, 344 comments, and 325 reposts in that period
- 11,308 total followers, with 2,855 new followers gained in the last 365 days
- Standout individual posts ranging from 52 to 201 views on featured content pieces
Travel & Tourism / Social Media Visibility
How Experience-Led Content Helped Xperio Travel Reach New Audiences on Instagram
Xperio Travel
The Challenge
Xperio Travel was building a differentiated travel platform around authentic, immersive and community-led experiences, but needed stronger Instagram visibility to help more people discover its stories, destinations and unique approach to travel. The challenge was to create content that could move beyond the existing follower base, generate meaningful engagement and encourage audiences to explore the Xperio brand further. Annurya helped Xperio expand content discovery, particularly through Reels, reaching a substantial non-follower audience and generating 175 profile visits during the 90-day period.
Results Achieved
- 14,917 total Instagram views in 90 days
- 4,311 viewers reached
- 45.3% of views came from non-followers
- 9.3K views generated through Reels
- 3.9K views generated through posts
- 561 total content interactions
- 495 interactions generated by Reels
- 175 profile visits
- 7 bio link taps
- 2,210 followers at the end of the measurement period
- 58.7% of the audience was from India
- 13.1% of the audience was from the United States
Health & Wellness / Personal Branding / Social Media Visibility
Building Digital Visibility for a Functional Medicine Health Coach
Udit Satsangi | Sat Health and Wellness
The Challenge
Udit Satsangi had built a specialised health and wellness practice around functional medicine health coaching, personalised nutrition, lifestyle guidance and holistic wellbeing. The challenge was to translate this expertise into a consistent digital presence that could educate the right audience, strengthen personal brand visibility and encourage people to explore the practice further. Annurya focused on creating accessible, educational and personality-led content designed to increase visibility, engagement and profile discovery while building a stronger digital foundation for long-term authority.
Results Achieved
- 22,503 Instagram views in 90 days
- 3,485 viewers reached
- 703 total content interactions
- +18 net followers
- 11K views generated through Stories
- 7.8K views generated through Reels
- 3.1K views generated through Posts
- 332 interactions generated through Stories
- 318 interactions generated through Reels
- 53 interactions generated through Posts
- 633 profile visits
- 6 bio link taps
- 981 followers at the end of the 90-day period
- 1.9% follower growth over the 90-day period
- 27.8% of views came from non-followers
- 51.5% of the audience was women
- 48.5% of the audience was men
- 41% of the audience was aged 35–44
- 26.9% of the audience was aged 25–34
- 79% of the audience was based in India
- 7.8% of the audience was based in the United States
- 2% of the audience was based in the United Kingdom
- 1.9% of the audience was based in Canada
- 1.9% of the audience was based in the UAE