We Built Annurya Because Exceptional Practitioners Deserve to Be Found

Why We Started Annurya

We started Annurya because we saw the same problem everywhere we looked: exceptional wellness practitioners — with years of clinical training, genuine expertise, and real client outcomes — were invisible online. Meanwhile, practitioners with a fraction of their credentials were ranking on page 1, simply because they understood digital visibility.

That gap between expertise and discoverability felt wrong. The most qualified practitioner shouldn't lose clients to a less qualified competitor just because they don't know how to rank on Google. We decided to fix that.

Annurya is built around one belief: your expertise, your credentials, your real client results are your most powerful marketing assets. Our job is to make sure the right clients can find them.

Five Things We Do Differently

Meet the Founders

Annanya Adyasha

Co-founder & Wellness SEO Strategist

Leads content strategy, E-E-A-T architecture and international SEO for Annurya's clients. Her work sits at the intersection of practitioner expertise and search strategy — she understands both the clinical and lived-experience nuances that make neurodivergent-affirming and wellness content credible, and the technical requirements that make it rank. She has built content strategies for clients across Australia, USA, Canada, UK and Ireland.

Areas of expertise: Neurodivergent-affirming practice marketing, wellness SEO, E-E-A-T content strategy, topical authority building, international SEO, YMYL content, personal branding for wellness experts.

Anurag Paul Gummadi

Co-founder & AI Visibility Strategist

Leads technical SEO, AI Visibility optimisation and Generative Engine Optimisation (GEO) at Annurya. He designs the entity recognition, structured data and citation strategies that get neurodivergent-affirming practitioners and wellness brands cited by ChatGPT, Gemini, Claude and Perplexity, and leads website architecture — Core Web Vitals, schema markup, crawlability, international hreflang and performance — across markets in Australia, USA, Canada, UK, Ireland and Finland.

Areas of expertise: AI Visibility optimisation, Generative Engine Optimisation (GEO), ChatGPT and Gemini SEO, Answer Engine Optimisation, technical SEO, entity SEO, schema markup, website strategy for wellness brands.

Our Values

• ✓ Expertise over hype — we don't make promises we can't keep. Every strategy is grounded in what we know works, with transparent timelines and honest expectations.
• ✓ Wellness-specific depth — we research the wellness industry constantly. We understand the ethical considerations around health communication, YMYL content standards and the trust clients place in wellness practitioners.
• ✓ Long-term compounding — we build SEO foundations designed to grow stronger over time, not tactics that peak and collapse. The brands we work with build compounding advantages.
• ✓ Genuine partnership — we work with a small number of clients deeply, not a large number of clients superficially. Every client gets our full strategic attention.

Practitioners We Partner With

Our primary focus is neurodivergent-affirming practitioners — ADHD coaches, autism-affirming therapists, AuDHD-informed clinicians and sensory-informed practitioners. We also work with the broader wellness field, across Australia, USA, Canada, UK, Ireland, Finland and Europe.

If you're a wellness professional who creates genuine value for your clients but struggles to be found online, we'd love to talk. Book a free visibility audit.