Wellness SEO Agency, or AI Visibility Agency? Why Not Both.

Two Kinds of Agencies, Neither Built for This

Generalist wellness SEO agencies are typically built for clinics, medical spas, and eCommerce supplement brands. They know Core Web Vitals, local SEO and E-E-A-T content — but their case studies, keyword libraries and content templates are built around that audience. Solo practitioners, coaches and niche specialisms usually get a generic template with the word "wellness" swapped in. AI visibility, where it exists at all, is bolted on as an add-on service rather than built into the strategy from day one.

Generalist AI-visibility (GEO) agencies are, almost without exception, built for B2B software and enterprise clients. They're genuinely good at getting cited inside ChatGPT, Gemini and Perplexity answers — but they don't know YMYL content standards, they've never written affirming language for a neurodivergent audience, and they have no idea how a nutritionist's or therapist's ideal client actually phrases a search. Applying a B2B GEO playbook to a wellness practice usually falls flat.

Annurya exists because we didn't think a wellness practitioner should have to choose one gap or the other.

Where Annurya Sits

Who This Is For

• Wellness coaches, therapists and nutritionists who want to rank on Google and show up when a prospective client asks ChatGPT for a recommendation
• ADHD coaches, autism-affirming therapists and AuDHD-informed clinicians who need content that speaks their audience's language fluently, not adapted from a generic template
• Practitioners in Australia, the US, Canada, the UK or Ireland who don't want a US-only playbook applied to a different market
• Anyone who has already tried a generalist agency and found the content technically fine but audience-blind

Frequently Asked Questions

What's the difference between a wellness SEO agency and an AI visibility (GEO) agency?

A wellness SEO agency focuses on ranking your website on Google using health and wellness-specific keyword research, E-E-A-T content and local SEO. An AI visibility or GEO agency focuses on getting your brand cited inside AI-generated answers from ChatGPT, Gemini and Perplexity. Most agencies only do one of these, and most GEO agencies work with B2B and enterprise clients, not wellness practitioners.

Why not just hire a generalist wellness SEO agency?

Generalist wellness SEO agencies are typically built for clinics, medical spas and eCommerce supplement brands. Their keyword libraries, content templates and case studies are built around that audience, not around solo practitioners, coaches or niche specialisms like neurodivergent-affirming practice. AI visibility is often bolted on as an add-on rather than built into the strategy from the start.

Why not just hire a generalist AI visibility or GEO agency?

Most GEO agencies today serve B2B software, SaaS and enterprise clients. They know how to get cited by ChatGPT and Gemini, but they don't know wellness-specific E-E-A-T requirements, YMYL content standards, affirming language, or how a nutritionist's or therapist's ideal client actually searches. Applying a generic B2B GEO playbook to a wellness practice usually falls flat.

How is Annurya different from both?

Annurya builds wellness-specific SEO and AI visibility together, as one strategy, for coaches, therapists, nutritionists and health professionals specifically — including a flagship specialism in neurodivergent-affirming practice that neither generalist wellness SEO agencies nor generalist GEO agencies currently offer.