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When someone asks ChatGPT, Gemini or Perplexity to recommend a wellness professional, an answer gets generated whether or not you're in it. We build the structured authority that gets you cited by name.
Get Your Free AI Visibility Audit →A growing share of people researching a nutritionist, therapist or wellness coach no longer start with ten blue links. They ask an AI platform directly — "who's a good trauma therapist in Melbourne," "recommend a plant-based dietitian near me" — and get a single synthesised answer, often with two or three sources named. If your practice isn't structured to be one of those sources, you're invisible at exactly the moment someone is ready to choose.
This discipline goes by a few names depending on who you ask: Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), or simply "AI visibility." We use GEO as the primary term because it's what the specialist agencies in this space have converged on, but the practical goal is the same across all three: structure your expertise so a language model can find it, trust it, and cite it.
Traditional SEO optimises for a ranked list of links. GEO optimises for being the answer, or one of a small number of sources an AI model cites while generating one. The two disciplines share a foundation — E-E-A-T, technical health, credible content — but GEO adds its own layer on top: clean structured data, unambiguous entity definition (who you are, what you do, where you practise), and content written in a way that's easy for a model to extract and summarise correctly rather than just easy for a human to skim.
We build GEO as a layer on our Wellness SEO foundation, not as a replacement for it — a site with weak fundamentals rarely gets cited, no matter how well its schema is marked up.
We don't just chase a single citation. We track your citation frequency — how often you're mentioned across a realistic set of prompts your ideal clients would actually ask — and your share of voice relative to named competitors in your niche and market, so you can see the trend, not just a snapshot.
Unambiguous, consistent definition of who you are, your credentials and your specialism across your site, schema and citations — so a model isn't left guessing.
Person, Service, FAQPage and Organization schema built specifically to be machine-readable, not just SEO-decorative.
Content structured in clear, self-contained, factual statements a model can lift and attribute accurately — rather than long, ambiguous marketing prose.
The same E-E-A-T foundations that satisfy Google's quality raters also give AI models a reason to trust and cite you over an uncredentialed competitor.
ChatGPT, Gemini, Perplexity and Copilot each weight signals slightly differently — we build for all of them, not just whichever tool is trending this month.
Ongoing monitoring against a realistic prompt set, so you can see whether visibility is actually improving over time, not just hope that it is.
Generic prompts where major directories and household-name brands dominate citations: best therapist app, top nutrition coaching platform, leading wellness brand.
Where a well-structured specialist site starts appearing in the citation set: best sports nutritionist for marathon training, trauma therapist specialising in EMDR, AuDHD-affirming therapist.
Prompts naming a location, credential or highly specific need are where a well-structured small practice can realistically get cited within weeks: LMHC therapist near me who takes Aetna, AHPRA-registered psychologist for teens in [city], plant-based dietitian for PCOS.
GEO is the practice of structuring a website's content, credentials and schema markup so AI platforms like ChatGPT, Gemini, Perplexity and Copilot can confidently cite it as a source when answering a user's question. It sits alongside traditional SEO rather than replacing it.
Traditional SEO optimises for ranking in a list of links. GEO optimises for being the answer, or one of the sources cited in an answer generated directly by an AI model. It relies on many of the same E-E-A-T foundations as SEO, with extra weight on structured data and clearly extractable content.
No ethical agency can guarantee a specific citation, the same way no SEO agency can guarantee a number one Google ranking. We build the structured authority signals that make citation significantly more likely, and track your share of voice as it improves.
Our strategy is built for multi-platform visibility — ChatGPT, Google Gemini (including AI Overviews), Perplexity, Microsoft Copilot and Claude — since each draws on overlapping but distinct signals.
We track citation frequency, share of voice relative to named competitors, and prompt coverage across the questions your ideal clients are most likely to ask.
No — solo practitioners and small clinics often see the biggest relative gains, since AI platforms tend to favour clearly structured, credentialed, niche-specific expertise over generic content, regardless of business size.
Book a free AI visibility audit. We'll show you what ChatGPT and Gemini currently say when someone asks for a recommendation in your niche — and what it takes to get you named.
Book Your Free AI Visibility Audit →